Earned Backlinks Strategy
The Best Earned backlinks Strategy for SEO 2023
In today's increasingly competitive online landscape, earning high-quality backlinks has become more important than ever for businesses and website owners. As search engine algorithms continue to evolve, the focus has shifted towards the quality and relevance of backlinks, ensuring that all backlinks are earned and not purchased. In this article, we will explore the best-earned backlinks strategies for SEO 2023, helping you stay ahead of the game and drive organic traffic to your website.
Expanding on the topic of guest blogging, it's important to note that this strategy can also help you establish relationships within your industry. By reaching out to website owners and editors, you have the opportunity to connect with other professionals and potentially collaborate on future projects. When crafting your pitch, it's crucial to tailor it to each specific website you're targeting. Take the time to read through their existing content and get a sense of their audience and tone. You can also read through the entire SEO guideline if this helps you.
This will help you create a pitch that resonates with them and highlights how your expertise can benefit their readers.It's also important to keep in mind that guest blogging is not just about promoting your own website or brand. It's about providing value to the website you're collaborating with and their audience. By creating high-quality content that educates and informs, you'll establish yourself as a thought leader within your industry and gain the trust of potential customers.In addition to backlinks, guest blogging can also help you drive traffic to your website.
By including a call-to-action within your guest post, such as inviting readers to download a free resource or sign up for your newsletter, you can encourage them to visit your website and learn more about your offerings.Overall, guest blogging is a valuable strategy for any business or individual looking to establish themselves as an authority within their niche and build relationships within their industry. By following best practices and creating high-quality content, you can reap the benefits of this powerful marketing tactic.
The vast majority of pages have zero backlinks
What's backlink authority and how is it determined?
One of the main reasons Google is the dominant search engine is because it was the first to realize the importance of backlinks in SEO. When Google launched in 1998, it used a revolutionary algorithm for ranking web pages based on link popularity—meaning a page ranks higher if there are more links to it.
This algorithm, named “PageRank” after Larry Page (co-founder of Google, along with Sergey Brin), doesn’t just compute the number of links a given webpage receives; it also measures the authority of those links.
This means that not all backlinks are equal. Imagine one of the pages on your website has a backlink from 2 web pages on different external domains:
- Page A has 200 backlinks
- Page B has 20 backlinks
If these 2 pages were about the same topic, Page A would likely rank higher than Page B. This is because Page A would be more authoritative due to the fact that it has 10 times as many links.
In terms of these 2 backlinks to your site, the link from Page A is more valuable than the link from Page B because it has a higher authority.
Essentially, the PageRank algorithm assigns an authority value to each webpage based on the quantity and quality of its incoming links.
Ask Your Partners/Distributors/Suppliers
Establishing relationships with partners, distributors, and suppliers can be an effective way to secure valuable backlinks. These businesses often have websites with high domain authority, making a backlink from them more valuable to your site.
However, it's important to note that not all partnerships are created equal. When selecting partners to collaborate with, consider their values and reputation. A partnership with a business that has a poor reputation could potentially harm your own brand image.
Once you have identified potential partners, it's important to approach them in a professional manner. Consider sending a personalized email or even scheduling a meeting to discuss potential collaboration opportunities. Be sure to highlight the mutual benefits of the partnership and how it can help both businesses grow.
In addition to securing backlinks, partnering with other businesses can also provide opportunities for cross-promotion and increased brand awareness. Consider hosting joint events or offering exclusive discounts to each other's customers.
When collaborating on content, be sure to create something that is valuable and relevant to both businesses' audiences. This could be a joint blog post, an infographic, or even a video. By creating high-quality content, both businesses will benefit from increased exposure and credibility.
Overall, partnering with other businesses can be a valuable strategy for securing backlinks and growing your brand. By approaching partnerships in a professional and strategic manner, both businesses can benefit from the increased exposure and credibility that come with high-quality backlinks.
Ask For Credit Where Credit Is Due
As a content creator, it's important to protect your intellectual property and ensure that you receive proper credit for your work. Unfortunately, there may be instances where other websites or publications use your content or tools without giving you the recognition you deserve. This can be frustrating, but it's also an opportunity to gain valuable backlinks and increase your online visibility.
If you come across a website or publication that has used your content or tools without proper attribution, it's important to reach out and request that they include a backlink to your site. This not only gives you the credit you deserve, but it also helps to improve your website's search engine ranking.
One way to stay informed about instances of unattributed usage is to monitor the web using tools like Google Alerts and social media listening platforms. By setting up alerts for your brand, content, or tools, you can quickly identify when they are mentioned online.
When you do come across unattributed usage, it's important to promptly address the issue. Reach out to the website or publication and politely request that they include a backlink to your site. In most cases, they will be happy to oblige as a courtesy.
By taking the time to ask for credit where credit is due, you can protect your intellectual property and increase your online visibility. So don't be afraid to speak up and advocate for yourself and your brand.
Expanding on the topic of leveraging brands and influencers to share your products or services, it is important to note that this strategy can be incredibly effective in not only boosting your online presence, but also in increasing brand awareness and driving sales.When selecting brands and influencers to collaborate with, it is crucial to do your research and choose those that align with your brand values and target audience.
For example, if you are a vegan skincare company, partnering with a well-known vegan influencer can help you reach a highly engaged audience that is already interested in cruelty-free and eco-friendly products.In addition to selecting the right partners, it is also important to approach collaborations with a clear strategy in mind.
This includes setting specific goals for the partnership, such as increasing website traffic or driving sales, and creating a plan for how to measure and track success.One effective way to maximize the impact of your collaborations is to create customized promotional materials for your partners to use.
This can include branded graphics, social media posts, and even pre-written product reviews or sponsored content.
By providing your partners with these materials, you make it easy for them to promote your products or services in a way that feels authentic and natural.Finally, it is important to remember that building strong relationships with brands and influencers takes time and effort.
Be sure to follow up with your partners regularly, provide them with excellent customer service, and continue to offer value even after the collaboration has ended. By doing so, you can build a network of trusted partners who will be eager to work with you again in the future.
Create Engaging Visual Content
Visual content, such as infographics and videos, tends to attract more attention and drive higher engagement rates than traditional text-based content. By creating compelling visuals that explain complex concepts, showcase data, or tell a story, you may find that other websites will be more inclined to share your content and include a backlink to your site.
However, creating engaging visual content requires more than just slapping some graphics together. You need to invest time and resources into developing high-quality visuals that resonate with your target audience. This means conducting research to better understand your audience's interests, preferences, and pain points.
Once you have a clear understanding of your audience, you can start brainstorming ideas for visual content that will capture their attention. For example, if your target audience is interested in health and wellness, you could create an infographic that explains the benefits of different superfoods or a video that demonstrates a yoga routine.
When creating your visual content, make sure that it is easy to understand and visually appealing. Use colors, fonts, and images that are consistent with your brand's style and tone. You should also ensure that your visuals are optimized for different platforms and devices, such as mobile phones and tablets.
After you have created your visual content, it's time to share it with the world. Share your creations on social media and other relevant platforms, providing an easy way for others to embed your visuals and credit your website. You can also reach out to other websites and offer to guest post or collaborate on visual content.
By creating engaging visual content, you can not only attract more traffic to your website but also establish yourself as an authority in your industry. So, invest the time and resources into creating high-quality visuals that will capture your audience's attention and drive engagement.
Publish Original Research
Original research is highly valuable within any industry, providing insights and data-driven conclusions that can inform decision-making processes. By conducting and publishing your own research, you can establish yourself as an authority within your niche, creating opportunities for other websites to reference and backlink to your findings.
Identify research topics that will be of interest to your target audience and align with your industry expertise. Design and execute a research study, ensuring that your methodology is robust and your conclusions are well-supported. Share your findings through a comprehensive report or white paper, and promote your research on relevant industry platforms to garner attention and backlinks.
Build A Useful Free Tool
Free tools provide practical solutions to problems that your target audience may face, making them a valuable resource for cultivating backlinks. By creating and offering a valuable tool that addresses the needs of your audience, you increase the likelihood that other websites will share and link to your tool.
Begin by identifying your target audience's pain points and creating a tool or resource that addresses them. Ensure that your tool is user-friendly and optimized for SEO to maximize its discoverability. Promote your tool through content marketing, social media, and relevant industry platforms to encourage backlinks and improve your online presence.
Broken link building
Broken link building involves identifying broken or dead links on reputable websites within your niche, notifying them about the issue, and suggesting your own relevant content as a replacement. This strategy not only helps webmasters to maintain the quality of their site but can also lead to valuable backlinks for your own website.
Use specialized SEO tools to identify broken links on relevant industry websites. Once you've found potential backlink opportunities, reach out to the webmasters with a polite and informative email, informing them of the broken link and suggesting your content as a valuable alternative. Ensure that the content you're suggesting is highly relevant and valuable to maximize your chances of success.
Participating in local events, such as conferences, seminars, and workshops, can provide valuable networking opportunities and lead to high-quality backlinks. As event organizers and attendees share their experiences and the resources acquired, a relevant backlink to your website may be included.
Identify events within your niche or local community and actively participate by sponsoring, speaking, or presenting. Develop valuable resources, such as presentations or handouts, that can be shared at these events, ensuring that they include links to your website. Connect with like-minded professionals and engage in conversations, making an effort to provide useful and actionable advice, and build lasting relationships.
Offering college internships not only benefits your business by providing fresh perspectives and additional resources but can also lead to valuable backlinks. Many universities have dedicated pages that list internship opportunities for their students, often including a link to the company's website.
Contact local universities and colleges to inquire about their internship programs and the process for listing your internships on their websites. Ensure that these pages contain backlinks to your site, leading to increased visibility and credibility. Additionally, the connections made with universities may lead to further collaboration opportunities and new sources of high-quality backlinks.
As the digital landscape continues to evolve, securing earned backlinks will be essential for SEO success in 2023 and beyond. Implementing these strategies and focusing on fostering valuable relationships, creating high-quality content, and engaging in proactive outreach will ensure your website remains at the forefront of your industry.
Having problems on backlinks strategy? Check these frequently asked questions
What is an example of a backlink?
A backlink is when one website links to another with an anchor text. An example of a backlink is any article you find that links to another source or website. Source
What is a backlink in SEO?
Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent another website's traffic coming to your own site. The quality and quantity of your backlinks can help you rank higher in search engines such as Google and Bing. Source
Is backlinks important for SEO?
Backlinks are one of the most important aspects of SEO because they demonstrate to search engines like Google that your website has authority, especially if other high-authority domains are linking to it. Source
How to do backlink analysis in SEO?
How to Do Competitive Backlink Analysis
- Identify Your Backlink Competitors. Just like with keywords, you have to make a list of your competitors before analyzing each of them.
- Pinpoint Their Strengths.
- See how your backlink profiles stack up.
- Find Your Backlink Opportunities.
- Report and Execute Your Next Steps. Source
What is the difference between link and backlink?
Hyperlink means ANY link, even one in the navigation of your own website.
A backlink is a link from another site to yours that only goes one way. Backlinks help search engines rank your website better and higher. Source
Is YouTube a backlink?
Yes, YouTube is a good source for backlinking. YouTube helps to drive targeted traffic to your website. Source
How do I know if my website has backlinks?
Backlink checker tools help you see who’s linking to your site, so you can capitalize on those links and build relationships with sites that link to your page.
Let’s take a look at seven backlink checker tools that will help you see relevant data about websites linking to your website:
- Moz Link Explorer
- Google Search Console
- Ubersuggest Source
SEO Penalty Checker
Have you ever wondered why your website traffic suddenly dropped or your ranking position plummeted? It could be a sign that you have been hit by a Google penalty, a negative action that affects your site's visibility and performance in the search engine results pages (SERPs).
Google penalties can be caused by various factors, such as violating Google's quality guidelines, engaging in spammy or manipulative practices, or being affected by algorithm updates. Some of the common penalties are Panda, Penguin, Hummingbird, Mobilegeddon, and Fred.
If you suspect that your site has been penalized, you need a reliable tool to diagnose and fix the problem. That's where SEO Penalty Checker comes in.
SEO Penalty Checker is a free and easy-to-use tool that helps you identify and recover from Google penalties. It analyzes your site's data and compares it with Google's algorithm changes to detect any possible issues. It also provides you with actionable suggestions and best practices to resolve the issues and regain your site's ranking and traffic.
With SEO Penalty Checker, you can:
• Monitor your site's organic traffic and ranking fluctuations on a daily basis
• Check if your site has been affected by any major or minor Google algorithm updates
• Find out the exact date and time of the penalty occurrence
• Discover the root cause of the penalty and the specific pages or keywords that are impacted
• Learn how to fix the penalty and prevent it from happening again
• Track your site's recovery progress and performance improvement
SEO Penalty Checker is the ultimate tool for webmasters, website owners, and SEO professionals who want to keep their sites in sync with Google's ever-changing rules and standards. It helps you avoid losing your hard-earned traffic, revenue, and reputation due to Google penalties.
Don't let Google penalties ruin your online success. Try SEO Penalty Checker today and get your site back on track
SEO Onpage Scores
SEO Onpage Scores is a free and easy-to-use tool that helps you analyze and optimize your web pages for SEO. It evaluates your web pages based on various factors, such as content quality, keyword usage, title tags, meta descriptions, headings, images, links, speed, mobile-friendliness, and more. It also gives you a score for each factor and an overall score for your web page.
With SEO Onpage Scores, you can:
• Identify the strengths and weaknesses of your web pages
• Get detailed feedback and suggestions on how to improve your web pages
• Compare your web pages with your competitors and learn from their strategies
• Track your web pages' performance and progress over time
• Boost your web pages' ranking and visibility on Google and other search engines
• Increase your web pages' traffic, conversions, and revenue
SEO Onpage Scores is the ultimate tool for webmasters, website owners, and SEO professionals who want to create high-quality and optimized web pages that attract and retain visitors. It helps you achieve your online goals and grow your business.
Don't let poor SEO ruin your online success. Try SEO Onpage Scores today and get your web pages to the top!
Website Keyword Cannibalization
Keyword Cannibalization is a free and easy-to-use tool that helps you identify and eliminate internal competition on your website. It scans your site and detects pages that target the same or similar keywords and satisfy the same or very similar search intent. It also shows you how these pages perform in terms of ranking, traffic, and conversions.
With Keyword Cannibalization, you can:
• Discover the extent and impact of keyword cannibalization on your site
• Find out which pages are cannibalizing each other and which ones are the most authoritative
• Get actionable recommendations on how to resolve keyword cannibalization issues
• Choose the best strategy to consolidate, redirect, or reoptimize your pages
• Monitor your site's improvement and growth after fixing keyword cannibalization issues
Keyword Cannibalization is the ultimate tool for webmasters, website owners, and SEO professionals who want to optimize their site for maximum visibility and performance. It helps you avoid confusing Google and your visitors with duplicate or competing content. It also helps you create a logical and user-friendly site architecture that enhances your site's authority and relevance
SEO Entity Extraction
SEO Entity is a free and easy-to-use tool that helps you discover and optimize your site's entities. It analyzes your site's data and extracts the entities that Google recognizes and associates with your site. It also shows you how these entities relate to each other and to other entities in the web.
With SEO Entity, you can:
• Identify the main entities on your site and their attributes, such as name, type, description, image, URL, etc.
• Find out how your site's entities rank on Google and how they appear in the SERPs
• Get insights into your site's entity profile and how it compares with your competitors
• Learn how to optimize your site's entities for SEO and enhance your site's relevance and authority
• Monitor your site's entity performance and improvement over time
• Increase your site's visibility and traffic by creating rich and engaging entity-based content
SEO Entity is the ultimate tool for webmasters, website owners, and SEO professionals who want to optimize their site for Google's semantic search. It helps you understand how Google sees and understands your site's content. It also helps you create a clear and consistent entity structure that benefits both users and search engines
SEO link profile checker
SEO Link Profile Checker is a free and easy-to-use tool that helps you analyze and improve your site's link profile. It crawls your site and collects data on your backlinks, such as their source, anchor text, type, authority, and status. It also evaluates your link profile based on various metrics, such as domain rating, trust flow, citation flow, spam score, and more.
With SEO Link Profile Checker, you can:
• Discover the total number and diversity of your site's backlinks
• Find out the most valuable and influential backlinks for your site
• Identify and remove or disavow any toxic or harmful backlinks that can hurt your site's ranking and reputation
• Learn how to acquire more high-quality and relevant backlinks that can boost your site's authority and traffic
• Compare your link profile with your competitors and learn from their strategies
• Monitor your link profile's performance and improvement over time
SEO Link Profile Checker is the ultimate tool for webmasters, website owners, and SEO professionals who want to optimize their site for link building. It helps you understand how Google evaluates your site's link profile and how it affects your site's visibility and performance. It also helps you create a strong and healthy link profile that benefits both users and search engines
Trust Flow Checker
Trust Flow is a free and easy-to-use tool that helps you measure and improve your site's trustworthiness. It calculates your site's trust flow score, a metric that indicates how reliable and reputable your site is based on the quality and relevance of your backlinks, the links from other websites that point to your site.
With Trust Flow, you can:
• Discover your site's trust flow score and how it compares with your competitors
• Find out the most trusted and influential backlinks for your site
• Identify and remove or disavow any low-quality or spammy backlinks that can hurt your site's trust flow score
• Learn how to acquire more high-quality and relevant backlinks that can increase your site's trust flow score
• Monitor your site's trust flow score improvement and growth over time
• Boost your site's ranking and visibility on Google and other search engines
• Increase your site's traffic, conversions, and revenue
Trust Flow is the ultimate tool for webmasters, website owners, and SEO professionals who want to optimize their site for trustworthiness. It helps you understand how Google evaluates your site's trustworthiness and how it affects your site's visibility and performance. It also helps you create a strong and credible site that benefits both users and search engines