Best Match is designed to show the most relevant listings, taking into account the things our users find most important when they’re deciding what to buy. Source
eBay SEO and algorithm reveal
eBay organic optimisation guideline 2023
As we approach the year 2023, staying ahead of the curve in the world of e-commerce is more critical than ever. One of the most popular online marketplaces, eBay, offers sellers an incredible opportunity to tap into a global market. Optimising your listings on this platform is essential for visibility and conversions. In this article, we will cover some of the most effective and up-to-date organic optimisation techniques that every eBay seller should be aware of.
These best practices will not only improve your ranking within eBay's search results but also make a significant impact on your sales and overall customer satisfaction.
If this guide is helpful for your eBay businesses, you may want to learn more about our entire SEO guideline for marketplaces and platforms here.
eBay quarterly revenue 2005 to 2022 ($mm)
What is Cassini Algorithm and information that Cassini collect from your eBay listings?
No matter what products you are selling, eBay’s SEO algorithm is collecting a lot of data about your listings and your seller account.
- Listing views, clicks, bids, and purchases
- Your return policy
- Your average response times
- Item titles and descriptions
- Your click-through and sell-through rates
- Your seller ratings
- Your seller feedback
- Your shipping policies
- Your delivery times
One of the crucial factors that eBay's algorithm takes into account when ranking listings is price. A competitive pricing strategy will not only help your listings rank higher in search results, but it will also appeal to potential buyers. When setting your prices, make sure to consider the following tips:
First, research similar products on eBay to identify the current market price for comparable items. This analysis will give you an idea of the price range in which you should be selling to be competitive.
Next, pay attention to factors that could impact your pricing, such as shipping costs and exclusive deals from competitors. Aim to include all factors that a potential buyer would consider, so you can create a comprehensive and attractive pricing strategy.
It's important to note that pricing too low can also have a negative impact on your listings. Buyers may perceive a lower price as an indication of lower quality or a potential scam. Therefore, it's essential to find a balance between competitive pricing and value for money.
Another pricing strategy to consider is offering discounts or bundle deals. This can be a great way to attract buyers who are looking for a bargain or are interested in purchasing multiple items from your store.
Finally, staying updated with price fluctuations in your niche and adjusting your prices accordingly is crucial. This will ensure that your listings remain competitive in the ever-changing e-commerce market. Additionally, keeping an eye on your competitors' pricing strategies can give you an edge in the market and help you make informed decisions about your own pricing strategy.
Having an optimised title is crucial to the success of your eBay listing. A well-crafted title can help your product stand out amongst the competition and attract potential buyers. Here are some additional tips to help you create the perfect title:
- Consider the perspective of your target audience. What words or phrases would they use to search for a product like yours?
- Include specific details about your product, such as brand name, model number, or size.
- Use language that creates a sense of urgency or scarcity, such as "limited edition" or "only a few left."
- Avoid using all caps or excessive punctuation, as this can be seen as spammy and unprofessional.
Remember, your title is often the first impression a potential buyer will have of your product. It's important to make it clear, concise, and informative. A great title can make all the difference in attracting buyers and increasing sales.
Another important factor to consider when creating an eBay listing is the product description. Your description should provide potential buyers with all the information they need to make an informed purchase. This includes details about the product's condition, features, and any flaws or defects.
Be sure to include high-quality photos of your product from multiple angles. This will give buyers a better sense of what they can expect to receive and can help build trust in your brand.
Finally, don't forget to price your product competitively. Research similar products to get an idea of what the market value is, and adjust your price accordingly. A well-priced product can help attract more buyers and increase your chances of a successful sale.
High-quality images are not just important for persuading potential buyers to choose your product over the competition, but they are also crucial for creating a positive and lasting impression of your brand. Here are some additional tips to ensure that your product images stand out:
Investing in a professional camera or smartphone with an excellent camera is a great start, but you should also consider hiring a professional photographer to capture crisp and clear images of your products. A professional photographer can bring their expertise in lighting, composition, and editing to create stunning visuals that truly showcase your products.
Good lighting is essential for creating high-quality images. Avoid harsh overhead lighting, as it can create unflattering shadows and highlights. Instead, opt for natural light or soft lighting that illuminates your products evenly. A clean and clutter-free background can also elevate the overall quality of your photos.
Include multiple images showcasing different angles, views, and features of your product. Buyers will feel more confident in their purchase if they can see the item in detail. You can also consider adding lifestyle images to your product page, which show your product being used in real-life situations. These images can help buyers visualize themselves using your product and create a deeper emotional connection with your brand.
Image editing tools and software can be incredibly helpful for enhancing your photos, ensuring they appear sharp and vibrant. However, avoid over-editing, as this can create an unrealistic perception of your product. Instead, focus on enhancing the natural beauty of your products and ensuring that they look as true-to-life as possible.
Remember, your product images are often the first impression that potential customers will have of your brand, so it's essential to invest time and resources into creating high-quality visuals that truly showcase your products in the best possible light.
Selling on Shopify but not sure how to optimise for product feed? You may learn in this guide.
Choosing the right category for your eBay product is the first step towards a successful sale. It is essential to select the most appropriate category to ensure that your listing is easily discoverable by potential buyers. However, finding the right category can be a daunting task. Here are some tips to help you:
- Research and analyse similar products on eBay to determine the most relevant categories for your item. This will give you an idea of what categories your competitors are using and what is working for them.
- Use eBay's category search feature to find the most relevant category for your product. This feature allows you to search for specific categories and subcategories, making it easier to find the right one for your item.
- Identify the right category is crucial in enabling potential buyers to find your product among millions of other listings. Therefore, it is essential to choose the most specific category possible to ensure that your listing is visible to the right audience.
Once you have identified the right category for your product, it's time to optimise your listing further. Here are some additional tips to help you:
- eBay allows for multiple category selections, so take advantage of this feature to expand your product's reach even further. Select a primary category and a secondary one if applicable, covering all possible avenues where potential buyers might search for your item.
- Stay up-to-date with any changes to eBay's category structures, as these may affect your listing's visibility. eBay regularly updates its category structures to improve the buying and selling experience for its users. Therefore, it's essential to review and update your product categories regularly to ensure they remain relevant and optimised for search.
- Include relevant keywords in your listing title and description to help your product appear in search results. Use specific and descriptive keywords that accurately describe your product to attract the right audience.
- Provide detailed and accurate product descriptions to help potential buyers make an informed decision. Include information about the product's features, condition, and any other relevant details that buyers might be interested in.
By following these tips, you can increase your product's visibility on eBay and attract the right audience to your listing. Remember to regularly review and update your product categories to ensure that your listings remain relevant and optimised for search.
The item specifics
Providing accurate and detailed item specifics is essential in helping potential buyers understand your product and make informed purchasing decisions. To create comprehensive and accurate item specifics, keep the following tips in mind:
Include as many descriptive details and attributes as possible. This information can encompass various factors, such as size, colour, material, and condition. Comprehensive item specifics improve your product's visibility in search results and help potential buyers find the information they need.
Use the eBay Seller Hub to identify and fill in any missing item specifics in your listings. eBay continuously updates its item specifics requirements, so it's essential to stay informed and up-to-date.
Proofread your item specifics to ensure there are no mistakes or inconsistencies. Accurate information will not only help your product's visibility but will also contribute to your credibility as a seller.
The product description
An engaging and informative product description is essential in convincing potential buyers to choose your product. Here are a few tips to write a compelling product description:
Focus on the unique selling points of your product and explain why it stands out from similar items in the market. This information can help potential buyers understand the value of your product and give them a reason to choose it over the competition.
Use storytelling to create an emotional connection with the buyer. A well-written narrative can make your product more memorable and increase the chances of a successful sale.
Optimise your descriptions with relevant keywords, ensuring your listing is visible in searches both within and outside eBay. Good keyword optimisation will help improve your ranking in organic search results.
Constantly adding new products to your store
To maintain and grow your presence on eBay, it's essential to keep adding new products to your store regularly. Discover the benefits of regularly expanding your inventory:
Adding new products frequently signals to eBay's algorithm that your store is active and engaged. It can lead to higher visibility and better search ranking for your listings.
By continually refreshing your inventory, you keep your store new and exciting for returning customers, encouraging them to make repeat purchases and build brand loyalty.
Expanding your product range allows you to test new niches and opportunities within the market, increasing your chances of sustained success on eBay.
Constantly remove underperforming products from your store
Regularly reviewing your inventory and removing underperforming products is another crucial aspect of eBay optimisation. Learn about the importance and benefits of this practice:
Removing underperforming products helps maintain a healthy sell-through rate, which positively affects your store's search rankings on eBay. By focusing on high-performing items, sellers can optimise their visibility and profitability.
Discontinuing slow-selling items allows you to free up resources that can be redirected towards more profitable products and new opportunities in the market.
An inventory of successful products enhances your store’s reputation and builds trust among potential buyers, who perceive your store as a collection of high-quality or in-demand items.
Generate positive feedback
Positive feedback from customers plays a significant role in building trust and influencing purchasing decisions. To generate and maintain a high feedback score, consider these tips:
Provide exceptional customer service by addressing queries and concerns promptly, shipping items on time, and creating a seamless return and refund process. Happy customers are more likely to leave positive feedback and recommend your store to others.
Request feedback from buyers, but avoid being pushy. A gentle reminder in your post-purchase communication can encourage satisfied customers to share their positive experience with others.
Maintain a professional and friendly tone in all interactions with customers, as this creates a positive relationship and encourages open communication.
By implementing these eBay organic optimisation guidelines, sellers can improve the visibility, credibility, and appeal of their listings, leading to increased sales and a thriving online business in 2023 and beyond. Stay ahead of the curve, keep updating your strategies and enjoy the benefits of a successful eBay store!
Selling on Amazon too and not sure how to optimise? You may learn in this guideline
Have questions about selling on eBay and how rankings works?
Does SEO work on eBay?
Before your product listings can sell on eBay, people need to be able to find them. That's where eBay SEO can help. SEO, which stands for search engine optimization, is the practice of making your listings more appealing to the algorithms that determine which pages show up in search results. Source
How do I SEO my eBay listing?
You can do SEO on your eBay listing by:
- Use keywords correctly.
- Take high quality images.
- Make your listings accessible.
- Specify the correct item category.
- Fill in eBay's unique identifiers.
- Take care of your Seller Performance.
- Join eBay Academy. Source
What is the search engine on eBay?
The Cassini search engine is eBay's internal search engine which helps customers find the most relevant items on the marketplace in order to increase their chance of completing a transaction. An algorithm determines how items are ranked on the marketplace and can have a significant impact on an eBay seller. Source
How does eBay ranking work?
eBays search engine (like Google) is highly dependant on algorithmic factors which determines where a product will rank in the search ranking.
In both cases, when a user searches for something, it will show multiple versions of the same product that the search engine believes solves the users query. When you perform a search on eBay’s search engine, you will be presented the option of multiple listings, usually from different sellers. It is then up to you, the consumer to chose the listing that best suits your needs. Source
Is there an algorithm for eBay selling?
When buyers search on eBay, the default order of results is called Best Match.
Can you use Google Analytics for eBay?
Yes. You can use analytics to:
- See which search terms people are using to find you
- Test out new strategies and see if they are working
- Check conversion rates on each of your products (how many people view your pages and end up purchasing) Source
Why are my eBay listings not getting views?
If your eBay listings are getting no views, one of the primary reasons might be SEO compliance. As an e-commerce seller, you might be familiar with Search Engine Optimization (SEO). Unless you post your listing with eBay’s SEO in mind, it will be very difficult to have your listing on top of the search results. This means if your listing lacks the keywords that buyers will use in relation to your product, the algorithm will not work in your favor.
Another issue is selling an item that is in abundance in the marketplace. There is not much setting you apart from your competitors apart from minute differences in price and description. If you sell products that are unique or not as common, then SEOs make an even bigger difference for your listing. Source
Does eBay still have advanced search?
If you’ve used our range of filters on your search and still can’t find what you’re looking for, try advanced search.
Has eBay changed their algorithm?
Algorithms govern so much of the internet now, and they're updated more often than ever. Sometimes this is just to update aging technology, or fix bugs, but often it's a deliberate update to make them act differently to how they did before. Source
SEO Penalty Checker
Have you ever wondered why your website traffic suddenly dropped or your ranking position plummeted? It could be a sign that you have been hit by a Google penalty, a negative action that affects your site's visibility and performance in the search engine results pages (SERPs).
Google penalties can be caused by various factors, such as violating Google's quality guidelines, engaging in spammy or manipulative practices, or being affected by algorithm updates. Some of the common penalties are Panda, Penguin, Hummingbird, Mobilegeddon, and Fred.
If you suspect that your site has been penalized, you need a reliable tool to diagnose and fix the problem. That's where SEO Penalty Checker comes in.
SEO Penalty Checker is a free and easy-to-use tool that helps you identify and recover from Google penalties. It analyzes your site's data and compares it with Google's algorithm changes to detect any possible issues. It also provides you with actionable suggestions and best practices to resolve the issues and regain your site's ranking and traffic.
With SEO Penalty Checker, you can:
• Monitor your site's organic traffic and ranking fluctuations on a daily basis
• Check if your site has been affected by any major or minor Google algorithm updates
• Find out the exact date and time of the penalty occurrence
• Discover the root cause of the penalty and the specific pages or keywords that are impacted
• Learn how to fix the penalty and prevent it from happening again
• Track your site's recovery progress and performance improvement
SEO Penalty Checker is the ultimate tool for webmasters, website owners, and SEO professionals who want to keep their sites in sync with Google's ever-changing rules and standards. It helps you avoid losing your hard-earned traffic, revenue, and reputation due to Google penalties.
Don't let Google penalties ruin your online success. Try SEO Penalty Checker today and get your site back on track
SEO Onpage Scores
SEO Onpage Scores is a free and easy-to-use tool that helps you analyze and optimize your web pages for SEO. It evaluates your web pages based on various factors, such as content quality, keyword usage, title tags, meta descriptions, headings, images, links, speed, mobile-friendliness, and more. It also gives you a score for each factor and an overall score for your web page.
With SEO Onpage Scores, you can:
• Identify the strengths and weaknesses of your web pages
• Get detailed feedback and suggestions on how to improve your web pages
• Compare your web pages with your competitors and learn from their strategies
• Track your web pages' performance and progress over time
• Boost your web pages' ranking and visibility on Google and other search engines
• Increase your web pages' traffic, conversions, and revenue
SEO Onpage Scores is the ultimate tool for webmasters, website owners, and SEO professionals who want to create high-quality and optimized web pages that attract and retain visitors. It helps you achieve your online goals and grow your business.
Don't let poor SEO ruin your online success. Try SEO Onpage Scores today and get your web pages to the top!
Website Keyword Cannibalization
Keyword Cannibalization is a free and easy-to-use tool that helps you identify and eliminate internal competition on your website. It scans your site and detects pages that target the same or similar keywords and satisfy the same or very similar search intent. It also shows you how these pages perform in terms of ranking, traffic, and conversions.
With Keyword Cannibalization, you can:
• Discover the extent and impact of keyword cannibalization on your site
• Find out which pages are cannibalizing each other and which ones are the most authoritative
• Get actionable recommendations on how to resolve keyword cannibalization issues
• Choose the best strategy to consolidate, redirect, or reoptimize your pages
• Monitor your site's improvement and growth after fixing keyword cannibalization issues
Keyword Cannibalization is the ultimate tool for webmasters, website owners, and SEO professionals who want to optimize their site for maximum visibility and performance. It helps you avoid confusing Google and your visitors with duplicate or competing content. It also helps you create a logical and user-friendly site architecture that enhances your site's authority and relevance
SEO Entity Extraction
SEO Entity is a free and easy-to-use tool that helps you discover and optimize your site's entities. It analyzes your site's data and extracts the entities that Google recognizes and associates with your site. It also shows you how these entities relate to each other and to other entities in the web.
With SEO Entity, you can:
• Identify the main entities on your site and their attributes, such as name, type, description, image, URL, etc.
• Find out how your site's entities rank on Google and how they appear in the SERPs
• Get insights into your site's entity profile and how it compares with your competitors
• Learn how to optimize your site's entities for SEO and enhance your site's relevance and authority
• Monitor your site's entity performance and improvement over time
• Increase your site's visibility and traffic by creating rich and engaging entity-based content
SEO Entity is the ultimate tool for webmasters, website owners, and SEO professionals who want to optimize their site for Google's semantic search. It helps you understand how Google sees and understands your site's content. It also helps you create a clear and consistent entity structure that benefits both users and search engines
SEO link profile checker
SEO Link Profile Checker is a free and easy-to-use tool that helps you analyze and improve your site's link profile. It crawls your site and collects data on your backlinks, such as their source, anchor text, type, authority, and status. It also evaluates your link profile based on various metrics, such as domain rating, trust flow, citation flow, spam score, and more.
With SEO Link Profile Checker, you can:
• Discover the total number and diversity of your site's backlinks
• Find out the most valuable and influential backlinks for your site
• Identify and remove or disavow any toxic or harmful backlinks that can hurt your site's ranking and reputation
• Learn how to acquire more high-quality and relevant backlinks that can boost your site's authority and traffic
• Compare your link profile with your competitors and learn from their strategies
• Monitor your link profile's performance and improvement over time
SEO Link Profile Checker is the ultimate tool for webmasters, website owners, and SEO professionals who want to optimize their site for link building. It helps you understand how Google evaluates your site's link profile and how it affects your site's visibility and performance. It also helps you create a strong and healthy link profile that benefits both users and search engines
Trust Flow Checker
Trust Flow is a free and easy-to-use tool that helps you measure and improve your site's trustworthiness. It calculates your site's trust flow score, a metric that indicates how reliable and reputable your site is based on the quality and relevance of your backlinks, the links from other websites that point to your site.
With Trust Flow, you can:
• Discover your site's trust flow score and how it compares with your competitors
• Find out the most trusted and influential backlinks for your site
• Identify and remove or disavow any low-quality or spammy backlinks that can hurt your site's trust flow score
• Learn how to acquire more high-quality and relevant backlinks that can increase your site's trust flow score
• Monitor your site's trust flow score improvement and growth over time
• Boost your site's ranking and visibility on Google and other search engines
• Increase your site's traffic, conversions, and revenue
Trust Flow is the ultimate tool for webmasters, website owners, and SEO professionals who want to optimize their site for trustworthiness. It helps you understand how Google evaluates your site's trustworthiness and how it affects your site's visibility and performance. It also helps you create a strong and credible site that benefits both users and search engines