Writing an optimised blog post for SEO means creating content that is relevant, engaging, and easy to find by both your audience and search engines. To write an SEO-friendly blog post, you can follow these steps:

1. Start with a focus keyword or seed keyword. This is the main topic or query that you want your blog post to rank for.Use keyword research tools like Ahrefs and Google Keyword Planner to identify relevant keywords and phrases that have high search volume and low competition

2. Check the search intent of your focus keyword. This is the goal or purpose behind the search query. You need to understand what kind of content your potential readers are looking for and match their intent with your blog post. For example, if the search intent is informational, you can write a guide or a tutorial.If the search intent is transactional, you can write a product review or a comparison

3.Choose a winning format and angle for your blog post. This is how you will structure and present your content to attract and retain your readers' attention. You can use different formats and angles depending on your focus keyword, search intent, and target audience.For example, you can use a listicle, a how-to, a case study, a story, a FAQ, etc

4.Craft a data-driven outline for your blog post. This is where you plan the main sections and subheadings of your content based on your focus keyword, search intent, and format.You can also include relevant data, statistics, quotes, examples, etc., that support your main points and make your content more credible and authoritative

5.Write the blog post following your outline. This is where you turn your ideas into words and sentences that are clear, concise, and engaging.You need to write for both humans and search engines, meaning that you need to use natural language that appeals to your readers' emotions and needs, as well as include keywords and phrases that help search engines understand and rank your content

6.Optimize your blog post for SEO. This is where you fine-tune your content to make it more visible and accessible to both your readers and search engines. You need to optimize different elements of your blog post, such as:

• Title: This is the headline of your blog post that appears on the search engine results page (SERP) and attracts clicks from users. It should include your focus keyword, be catchy and descriptive, and be within 60 characters

• URL: This is the web address of your blog post that also appears on the SERP and helps users and search engines identify what your content is about. It should include your focus keyword, be short and simple, and use hyphens to separate words

• Meta description: This is the snippet of text that appears below the title and URL on the SERP and summarizes what your content is about. It should include your focus keyword, be persuasive and informative, and be within 160 characters

• Headers: These are the subheadings of your blog post that help users and search engines scan and understand your content. They should include keywords and phrases related to your focus keyword, be clear and logical, and use H1 for the main title, H2 for the main sections, H3 for the sub-sections, etc

• Images: These are the visual elements of your blog post that help users and search engines comprehend and appreciate your content. They should be relevant to your topic, be high-quality and optimized for speed, have descriptive file names and alt text that include keywords

• Links: These are the hyperlinks of your blog post that help users and search engines navigate to other pages or sources related to your content. They should be relevant to your topic, be trustworthy and authoritative, have descriptive anchor text that include keywords