Shopify is one of the most popular and powerful e-commerce platforms in the world, with over 1.7 million merchants and billions of dollars in sales. However, to succeed in the competitive online market, you need more than just a beautiful and functional Shopify store. You also need to understand your customers, their behavior, preferences, and feedback. That's where Google Analytics comes in.

Google Analytics is a free tool that allows you to track and analyze various aspects of your website traffic, such as how many visitors you have, where they come from, what pages they view, how long they stay, what actions they take, and much more. By using Google Analytics, you can gain valuable insights into your store's performance, optimize your marketing campaigns, improve your conversion rate, and grow your revenue.

However, setting up Google Analytics on Shopify can be tricky and time-consuming, especially if you are not familiar with the technical aspects of web analytics. You need to make sure that you have the correct tracking code installed on your Shopify store, that you have configured the settings properly, that you have integrated Google Analytics with other tools such as Google Ads and Google Search Console, and that you have enabled the features that are relevant for your business goals.

That's why you need a professional Shopify Google Analytics setup service from a Shopify marketing agency. A Shopify expert agency can help you with all the steps involved in setting up Google Analytics on Shopify, from installing the tracking code to creating custom reports and dashboards. They can also help you with troubleshooting any issues that may arise along the way, such as data discrepancies, tracking errors, or missing features.

Our Features

Our Shopify Google Analytics setup service is designed to help you get the most out of Google Analytics for your Shopify store. We offer a comprehensive and customized service that covers all the aspects of Google Analytics setup, such as:

• Installing the Google Analytics tracking code on your Shopify store

• Verifying that the tracking code is working correctly and collecting accurate data

• Configuring the basic settings of Google Analytics, such as account name, property name, view name, timezone, currency, etc.

• Enabling e-commerce tracking and enhanced e-commerce tracking to measure your sales and revenue data

• Setting up goals and funnels to track your conversion rate and customer journey

• Creating custom segments and filters to analyze specific groups of visitors or traffic sources

• Integrating Google Analytics with other tools such as Google Ads, Google Search Console, Facebook Pixel, etc.

• Setting up custom dimensions and metrics to track additional data that is not captured by default by Google Analytics

• Setting up custom events and triggers to track specific actions or interactions on your website

• Creating custom reports and dashboards to visualize and monitor your key performance indicators (KPIs)

• Providing ongoing support and maintenance for your Google Analytics account

By using our Shopify Google Analytics setup service, you can benefit from:

• Saving time and hassle by letting us handle the technical details of Google Analytics setup

• Getting reliable and accurate data that reflects your store's performance

• Gaining valuable insights into your customers' behavior, preferences, and feedback

• Optimizing your marketing campaigns and strategies based on data-driven decisions

• Improving your conversion rate and customer retention rate

• Growing your revenue and profitability

How To Setup Google Analytics on Shopify?

If you want to set up Google Analytics on your Shopify store by yourself, here are the steps you need to follow:

Step 1: Create a Google Analytics account

The first step is to create a Google Analytics account if you don't have one already. To do this, go to https://analytics.google.com/ and sign in with your Google account. If you don't have a Google account, you can create one for free.

Once you sign in, you will see a screen where you can create a new account. Click on "Start measuring" and fill in the details of your account name (e.g., "My Shopify Store"), property name (e.g., "My Shopify Store Website"), reporting timezone (e.g., "Pacific Time"), currency (e.g., "USD"), etc.

Click on "Create" and accept the terms of service. You will then see a screen where you can get your tracking code. Copy the code that starts with "<script>" and ends with "</script>".

Step 2: Install the tracking code on your Shopify store

The next step is to install the tracking code on your Shopify store. To do this, go to your Shopify admin and click on "Online Store" and then "Preferences". Scroll down to the section called "Google Analytics" and paste the code you copied in the previous step into the box.

Click on "Save" and then go back to your Google Analytics account. Click on the gear icon at the bottom left corner and then click on "Tracking Info" and then "Tracking Code". You will see a status message that says "Waiting for Data". This means that Google Analytics is waiting for some traffic to come to your website before it can start collecting data.

To test if the tracking code is working, you can open your website in a new tab and refresh it a few times. Then go back to your Google Analytics account and refresh the page. You should see some data in the "Realtime" report, such as active users, page views, locations, etc. This means that the tracking code is installed correctly and collecting data.

Step 3: Enable e-commerce tracking and enhanced e-commerce tracking

The third step is to enable e-commerce tracking and enhanced e-commerce tracking on your Google Analytics account. E-commerce tracking allows you to measure your sales and revenue data, such as transactions, products, categories, etc. Enhanced e-commerce tracking allows you to measure additional data, such as product impressions, product clicks, add to cart, checkout, etc.

To enable e-commerce tracking, go to your Google Analytics account and click on the gear icon at the bottom left corner. Then click on "E-commerce Settings" under the view column. Turn on the toggle for "Enable E-commerce" and click on "Save".

To enable enhanced e-commerce tracking, go to your Shopify admin and click on "Online Store" and then "Preferences". Scroll down to the section called "Google Analytics" and check the box for "Use Enhanced E-commerce". Click on "Save".

Step 4: Set up goals and funnels

The fourth step is to set up goals and funnels on your Google Analytics account. Goals are actions that you want your visitors to take on your website, such as making a purchase, signing up for a newsletter, filling out a form, etc. Funnels are the steps that lead up to a goal, such as landing page, product page, cart page, checkout page, etc.

By setting up goals and funnels, you can track your conversion rate and customer journey. You can also identify where your visitors drop off or abandon your website, and optimize your website accordingly.

To set up goals and funnels, go to your Google Analytics account and click on the gear icon at the bottom left corner. Then click on "Goals" under the view column. Click on "+ New Goal" and choose a template or a custom option. Fill in the details of your goal name (e.g., "Purchase"), type (e.g., "Destination"), value (e.g., "$100"), etc.

If you want to set up a funnel for your goal, check the box for "Funnel" and fill in the details of your funnel steps (e.g., "/cart", "/checkout", "/thank_you", etc.). Click on "Save".

You can repeat this process for any other goals you want to track on your website.

Step 5: Create custom segments and filters

The fifth step is to create custom segments and filters on your Google Analytics account. Segments are subsets of your visitors or traffic sources that share some common characteristics, such as location, device, behavior, etc. Filters are rules that exclude or modify some data from your reports, such as spam traffic, internal traffic, etc.

By creating custom segments and filters, you can analyze specific groups of visitors or traffic sources that are relevant for your business goals. You can also improve the accuracy and quality of your data by removing unwanted or irrelevant data from your reports.

To create custom segments, go to any report on your Google Analytics account and click on "+ Add Segment" at the top of the report. Click on "+ New Segment" and fill in the details of your segment name (e.g., "Mobile Users"), conditions (e.g., "Device Category contains mobile"), etc.

Click on "Save" and apply the segment to any report you want to see.

To create custom filters, go to your Google Analytics account and click on the gear icon at the bottom left corner. Then click on "Filters" under the view column. Click on "+ Add Filter" and fill in the details of your filter name (e.g., "Exclude Spam Traffic"), type (e.g., "Custom"), field (e.g., "Hostname"), pattern (e.g., "\.com|\.net|\.org|\.ru|\.xyz|\.top|\.club|\.online|\.site|\.website|\.space|\.tech|\.store|\.fun|\.press|\.link", etc.

Click on "Save" and apply the filter to any view you want to see.

You can repeat this process for any other segments or filters you want to create on your account.

Step 6: Integrate Google Analytics with other tools

The sixth step is to integrate Google Analytics with other tools that you use for your Shopify store, such as Google Ads, Google Search Console, Facebook Pixel, etc. By integrating Google Analytics with other tools, you can get a more complete and holistic view of your website traffic, marketing campaigns, and SEO performance. You can also leverage the data from other tools to optimize your Google Analytics reports and dashboards.

To integrate Google Analytics with Google Ads, go to your Google Analytics account and click on the gear icon at the bottom left corner. Then click on "Google Ads Linking" under the property column. Click on "+ New Link Group" and select the Google Ads account that you want to link. Check the box for "Enable Google Display Network Impression Reporting" and "Enable Enhanced Link Attribution". Click on "Link Accounts".

To integrate Google Analytics with Google Search Console, go to your Google Analytics account and click on the gear icon at the bottom left corner. Then click on "All Products" under the property column. Scroll down to the section called "Search Console" and click on "Adjust Link". Select the Google Search Console property that you want to link. Click on "Save".

To integrate Google Analytics with Facebook Pixel, go to your Shopify admin and click on "Online Store" and then "Preferences". Scroll down to the section called "Facebook Pixel" and enter your Facebook Pixel ID. Click on "Save".

You can repeat this process for any other tools that you want to integrate with Google Analytics.

Step 7: Set up custom dimensions and metrics

The seventh step is to set up custom dimensions and metrics on your Google Analytics account. Custom dimensions and metrics are additional data that you can collect and send to Google Analytics that are not captured by default by Google Analytics, such as customer ID, product SKU, product variant, etc.

By setting up custom dimensions and metrics, you can enrich your data and reports with more specific and relevant information that can help you understand your customers and products better.

To set up custom dimensions and metrics, go to your Google Analytics account and click on the gear icon at the bottom left corner. Then click on "Custom Definitions" under the property column. Click on either "Custom Dimensions" or "Custom Metrics" depending on what you want to create. Click on "+ New Custom Dimension" or "+ New Custom Metric" and fill in the details of your dimension or metric name (e.g., "Customer ID"), scope (e.g., "User"), etc.

Click on "Create" and note down the index number of your dimension or metric (e.g., 1).

To send custom dimensions or metrics to Google Analytics, you need to modify the tracking code on your Shopify store. To do this, go to your Shopify admin and click on "Online Store" and then "Themes". Click on "Actions" and then "Edit Code". Find the file called "theme.liquid" under the "Layout" folder. Locate the line that contains the code for Google Analytics (e.g., "<script async src="https://www.googletagmanager.com/gtag/js?id=UA-XXXXXXXXX-X"></script>"). Below this line, add a new line of code that looks like this:

<script>

window.dataLayer = window.dataLayer || [];

function gtag(){dataLayer.push(arguments);}

gtag('js', new Date());

gtag('config', 'UA-XXXXXXXXX-X');

gtag('set', {'dimension1': '{{ customer.id }}'}); // Replace dimension1 with your custom dimension index number and {{ customer.id }} with your custom dimension value

gtag('set', {'metric1': '{{ cart.total_price | money_without_currency }}'}); // Replace metric1 with your custom metric index number and {{ cart.total_price | money_without_currency }} with your custom metric value

</script>

Replace UA-XXXXXXXXX-X with your Google Analytics tracking ID. Replace dimension1 and metric1 with your custom dimension and metric index numbers. Replace {{ customer.id }} and {{ cart.total_price | money_without_currency }} with your custom dimension and metric values.

Click on "Save".

You can repeat this process for any other custom dimensions or metrics you want to create and send to Google Analytics.

Step 8: Set up custom events and triggers

The eighth step is to set up custom events and triggers on your Google Analytics account. Custom events are specific actions or interactions that you want to track on your website, such as clicks, scrolls, downloads, video plays, etc. Triggers are conditions that determine when an event should be recorded, such as when a user clicks a button, when a user scrolls to a certain point, when a user views a certain page, etc.

By setting up custom events and triggers, you can measure how your visitors engage with your website and what influences their behavior and decisions.

To set up custom events and triggers, you need to use Google Tag Manager, which is a tool that allows you to manage and deploy various tags or codes on your website without modifying the source code. To use Google Tag Manager, you need to create a Google Tag Manager account and install the Google Tag Manager code on your Shopify store.

To create a Google Tag Manager account, go to https://tagmanager.google.com/ and sign in with your Google account. Click on "Create Account" and fill in the details of your account name (e.g., "My Shopify Store"), container name (e.g., "My Shopify Store Website"), target platform (e.g., "Web"), etc.

Click on "Create" and accept the terms of service. You will then see a screen where you can get your Google Tag Manager code. Copy the code that starts with "<script>" and ends with "</script>".

To install the Google Tag Manager code on your Shopify store, go to your Shopify admin and click on "Online Store" and then "Themes". Click on "Actions" and then "Edit Code". Find the file called "theme.liquid" under the "Layout" folder. Locate the line that contains the code for Google Analytics (e.g., "<script async src="https://www.googletagmanager.com/gtag/js?id=UA-XXXXXXXXX-X"></script>"). Above this line, paste the code you copied from Google Tag Manager.

Click on "Save".

To set up custom events and triggers on Google Tag Manager, go to your Google Tag Manager account and click on "Tags" on the left sidebar. Click on "+ New" and fill in the details of your tag name (e.g., "Click Event"), tag type (e.g., "Google Analytics: Universal Analytics"), track type (e.g., "Event"), category (e.g., "Button"), action (e.g., "Click"), label (e.g., "{{ Click Text }}"), value (e.g., "{{ Click URL }}"), etc.

Click on "Triggering" and select "+ New". Fill in the details of your trigger name (e.g., "Button Click"), trigger type (e.g., "Click - All Elements"), conditions (e.g., "Some Clicks", "Click Element", "matches CSS selector", ".btn"), etc.

Click on "Save" and then click on "Save" again for your tag. Click on "Submit" at the top right corner and publish your changes.

You can repeat this process for any other custom events and triggers you want to set up on Google Tag Manager.

Step 9: Create custom reports and dashboards

The ninth step is to create custom reports and dashboards on your Google Analytics account. Custom reports are reports that you can create and customize according to your needs and preferences, such as choosing the dimensions, metrics, segments, filters, etc. that you want to see. Dashboards are collections of widgets that display various data and metrics in a visual and interactive way, such as charts, tables, maps, etc.

By creating custom reports and dashboards, you can visualize and monitor your key performance indicators (KPIs) and get a quick overview of your store's performance.

To create custom reports, go to any report on your Google Analytics account and click on "+ Customization" at the top of the report. Click on "+ Custom Report" and fill in the details of your report name (e.g., "Sales Report"), report type (e.g., "Explorer"), tabs (e.g., "Sales Overview", "Sales by Product", etc.), dimensions (e.g., "Date", "Product", etc.), metrics (e.g., "Revenue", "Transactions", etc.), segments (e.g., "All Users", etc.), filters (e.g., "Exclude Spam Traffic", etc.), etc.

Click on "Save" and view your custom report.

To create dashboards, go to any report on your Google Analytics account and click on "+ Customization" at the top of the report. Click on "+ Dashboard" and choose a template or a blank canvas. Fill in the details of your dashboard name (e.g., "Sales Dashboard") and click on "+ Add Widget". Choose a widget type (e.g., "Timeline", "Table", etc.), fill in the details of your widget title (e.g., "Revenue by Date"), dimensions (e.g., "Date"), metrics (e.g., "Revenue"), filters (e.g., "Exclude Spam Traffic"), etc.

Click on "Save" and arrange your widget on your dashboard.

You can repeat this process for any other widgets you want to add to your dashboard.

How To Choose The Best?

If you want to hire a Shopify expert agency to help you with your Shopify Google Analytics setup, you need to consider some factors before making your decision, such as:

• Experience and expertise: You want to choose an agency that has extensive experience and expertise in Shopify and Google Analytics, and that can handle all the aspects of Google Analytics setup, from installation to integration to customization. You can check their portfolio, testimonials, reviews, ratings, etc. to see their previous work and results.

• Communication and support: You want to choose an agency that has clear and effective communication and support, and that can understand your needs and goals, provide regular updates and feedback, answer your questions and concerns, and resolve any issues that may arise along the way. You can check their contact details, response time, availability, etc. to see how they communicate and support their clients.

• Pricing and value: You want to choose an agency that has fair and transparent pricing and value, and that can provide you with a high-quality service that meets your expectations and budget. You can check their pricing structure, payment methods, terms and conditions, guarantees, etc. to see how they charge and deliver their service.

Final Thought

Google Analytics is a powerful tool that can help you improve your Shopify store's performance and grow your revenue. However, setting up Google Analytics on Shopify can be challenging and time-consuming if you don't have the right skills and knowledge. That's why you need a professional Shopify Google Analytics setup service from a Shopify expert agency.

We are a Shopify expert agency that can help you with all the steps involved in setting up Google Analytics on Shopify, from installing the tracking code to creating custom reports and dashboards. We have the experience and expertise in Shopify and Google Analytics, the communication and support skills, and the fair and transparent pricing and value that you need.

If you are interested in our Shopify Google Analytics setup marketing service, please contact us today for a free consultation and quote. We would love to hear from you and help you achieve your business goals.

FAQ

1. What is Shopify Google Analytics Setup?

Shopify Google Analytics setup is the process of installing, configuring, integrating, customizing, and optimizing Google Analytics on your Shopify store. Google Analytics is a free tool that allows you to track and analyze various aspects of your website traffic, such as how many visitors you have, where they come from, what pages they view, how long they stay, what actions they take, etc.

2. Does Shopify allow Google Analytics?

Yes, Shopify allows Google Analytics. You can install the Google Analytics tracking code on your Shopify store by going to your Shopify admin and clicking on "Online Store" and then "Preferences". Scroll down to the section called "Google Analytics" and paste the code into the box.

3. Do I need Google Analytics with Shopify?

Yes, you need Google Analytics with Shopify if you want to understand your customers, optimize your marketing campaigns, improve your conversion rate, and grow your revenue. Google Analytics can help you gain valuable insights into your store's performance and make data-driven decisions.

4. Why is Google Analytics not showing data on Shopify?

There are several possible reasons why Google Analytics is not showing data on Shopify, such as:

• The tracking code is not installed correctly or is missing from some pages

• The tracking code is conflicting with other scripts or codes on your website

• The settings of Google Analytics are not configured properly or are incompatible with your website

• The filters or segments of Google Analytics are excluding or modifying some data from your reports

• The data is delayed or not processed yet by Google Analytics

To troubleshoot these issues, you can use tools such as Google Tag Assistant or Google Analytics Debugger to check if the tracking code is working correctly. You can also check the settings of Google Analytics for any errors or discrepancies. You can also wait for some time for the data to appear on your reports.