Best Shopify Google Tag Manager Setup
Best Shopify Google Tag Manager Setup
If you are running a Shopify store, you might be wondering how to track and optimize your marketing campaigns using Google Tag Manager (GTM). GTM is a powerful tool that allows you to manage and deploy various tags, such as Google Analytics, Google Ads, Facebook Pixel, and more, without having to edit your Shopify code.
However, setting up GTM on Shopify can be tricky and time-consuming, especially if you are not familiar with coding or web development. You might encounter issues such as duplicate or missing tags, incorrect data, broken functionality, or slow loading speed.
That's why you need a professional Shopify Google Tag Manager setup marketing service from a Shopify expert agency. A Shopify expert agency can help you install and configure GTM on your Shopify store in a fast and reliable way, ensuring that your tags are working properly and that you are getting accurate and actionable data.
Our Features
Our Shopify Google Tag Manager setup service is designed to help you get the most out of GTM and Shopify. Here are some of the features of our service:
- We will install GTM on your Shopify store using the official Shopify app or custom code, depending on your preference and needs.
- We will create and configure a GTM container with all the necessary tags, triggers, and variables for your Shopify store, such as Google Analytics, Google Ads, Facebook Pixel, and more.
- We will test and debug your GTM container to ensure that it is working correctly and that there are no errors or conflicts.
- We will optimize your GTM container for speed and performance, using techniques such as tag sequencing, tag firing priority, tag blocking rules, and more.
- We will provide you with documentation and training on how to use and manage your GTM container, such as how to add new tags, how to update existing tags, how to monitor your tag activity, and more.
- We will offer you ongoing support and maintenance for your GTM container, such as fixing any issues that might arise, updating your tags as needed, or adding new features or integrations.
How To Setup Google Tag Manager on Shopify?
If you want to set up GTM on your Shopify store by yourself, here is a step-by-step guide on how to do it:
1. Create a GTM account and a container for your Shopify store
Go to https://tagmanager.google.com/ and sign in with your Google account. Click on "Create Account" and enter your account name (e.g., "Shopify Store") and country. Click on "Continue" and enter your container name (e.g., "Shopify Store Container") and select "Web" as the target platform. Click on "Create" and accept the terms of service.
2. Install GTM on your Shopify store
There are two ways to do this: using the official Shopify app or using custom code. The app is easier to use but has some limitations, such as not being able to add GTM to the checkout page. The custom code method is more flexible but requires some coding skills. Here are the steps for each method:
- Using the app: Go to https://apps.shopify.com/google-tag-manager-app-by-niddocks and click on "Add app". Enter your store URL and click on "Install app". Follow the instructions on the app dashboard to connect your GTM account and container to your Shopify store. The app will automatically add the GTM code to your theme files.
- Using custom code: Go to your GTM account and copy the GTM code snippet from the container dashboard. Go to your Shopify admin panel and click on "Online Store" > "Themes". Click on "Actions" > "Edit code" for the theme you want to edit. Find the file called "theme.liquid" under the "Layout" folder and paste the GTM code snippet right after the opening <head> tag. Save the file.
3. Add tags to your GTM container
Go back to your GTM account and click on "Tags" > "New". Choose the tag type you want to add (e.g., Google Analytics) and enter the required settings (e.g., tracking ID). Click on "Triggering" and select the trigger type you want to use (e.g., All Pages) and configure the trigger settings (e.g., page URL). Click on "Save" and repeat this process for any other tags you want to add.
4. Publish your GTM container
Go to your GTM account and click on "Submit" in the top right corner. Enter a name and description for your container version and click on "Publish". Your GTM container is now live on your Shopify store.
5. Test and debug your GTM container
Go to your Shopify store and browse through different pages and events. Use tools such as Google Tag Assistant, Google Analytics Debugger, or Facebook Pixel Helper to check if your tags are firing correctly and if there are any errors or warnings. Fix any issues that you find and republish your GTM container as needed.
How To Choose The Best?
Setting up GTM on Shopify can be a complex and tedious task, especially if you are not experienced or confident with coding or web development. That's why it might be a good idea to hire a professional Shopify Google Tag Manager setup services agency to do it for you.
But how do you choose the best agency for your needs? Here are some tips to help you:
- Look for an agency that has experience and expertise in both Shopify and GTM. They should be able to show you examples of their previous work and testimonials from their clients.
- Look for an agency that offers a comprehensive and customized service that meets your specific goals and requirements. They should be able to install and configure GTM on your Shopify store, as well as optimize it for speed and performance, test and debug it, provide documentation and training, and offer ongoing support and maintenance.
- Look for an agency that has a transparent and fair pricing policy that fits your budget. They should be able to provide you with a clear and detailed quote that outlines the scope, deliverables, timeline, and cost of their service.
- Look for an agency that has responsive and friendly customer service that is easy to communicate with. They should be able to answer your questions, address your concerns, and keep you updated on the progress of their work.
Final Thought
Google Tag Manager is a powerful tool that can help you track and optimize your marketing campaigns on your Shopify store. However, setting up GTM on Shopify can be challenging and time-consuming, especially if you are not familiar with coding or web development.
That's why we recommend hiring a professional Shopify Google Tag Manager setup services agency to do it for you. They can help you install and configure GTM on your Shopify store in a fast and reliable way, ensuring that your tags are working properly and that you are getting accurate and actionable data.
If you are looking for the best Shopify Google Tag Manager setup services agency in 2023, look no further than us. We are a Shopify marketing agency with years of experience and expertise in both Shopify and GTM. We can help you set up GTM on your Shopify store in a comprehensive and customized way, as well as optimize it for speed and performance, test and debug it, provide documentation and training, and offer ongoing support and maintenance.
Contact us today for a free consultation and quote. We would love to hear from you and help you grow your Shopify business with GTM.
FAQ
1. What is Shopify Google Tag Manager Setup?
Shopify Google Tag Manager setup is installing and configuring GTM on your Shopify store. GTM lets you manage and deploy tags like Google Analytics, Google Ads, Facebook Pixel, etc. without editing your Shopify code.
2. Do you need Google Tag Manager on every page?
Yes, you need GTM on every page to track and optimize your marketing campaigns. You can use the Shopify app or custom code to install GTM.
3. Can I use Google Tag Manager with Shopify?
Yes, but it can be tricky and time-consuming. You might face issues like duplicate or missing tags, incorrect data, broken functionality, or slow loading speed. We recommend hiring a professional Shopify GTM setup agency to do it for you.
4. How do I add GTM to my checkout page Shopify?
You can use the "Additional scripts" section in your Shopify settings to add GTM code snippets to your checkout page. You also need to configure your GTM container to track the checkout events and data. You can use custom tags, triggers, and variables or a ready-made template.
