White label SEO

HARO link building


What is SEO HARO (Help A Reporter Out) link building?

In the ever-evolving world of digital marketing, staying ahead of the curve is critical for the success of any online business. Search Engine Optimization (SEO) is the secret sauce that helps businesses boost their visibility on the internet, making their websites more discoverable and ultimately driving organic traffic. One effective strategy to achieve top-notch SEO is HARO link building, which can help your brand cement its online authority and credibility. So, what exactly is HARO link building and how can you make the most of this powerful technique? Let’s explore.

Most effective link building tactic

What makes a good backlink?

It’s an ongoing debate in the SEO community. The research shows the following significant factors of a high-quality backlink:

  • It should come from a website with high authority. In simple terms, one backlink from a major website will give a better boost than ten links from no-name bloggers or 50 links from shady link farms. To assess websites’ authority, we use DR (domain rating) metric by Ahrefs. Not all links you get through HARO will come from top-tier domains, though using our service, you will pay only for the qualifying ones.
  • It must have the “dofollow” attribute. Not all links you get through HARO will be dofollow, though using our service, you will pay only for the qualifying ones.
  • It should be placed in the body of the text, not a footer or a sidebar.
  • The fewer links there are on the referring page, the better their value. That’s another reason why getting links from directories and link farms is a bad idea.

How to Succeed with HARO Link Building

For those that want to jump on the HARO link-building wagon, there are some tried-and-true tactics you can follow to maximize your chances of success. HARO, or Help a Reporter Out, is a platform that connects journalists with sources for their stories. By providing expert insights, you can earn high-quality backlinks, expand your brand’s reach, and strengthen your credibility as an expert in your field

Fast responses

When it comes to HARO, time is of the essence. Journalists are typically working under tight deadlines, so the sooner you respond to their query, the better your chances of being featured. Make sure to keep an eye on the platform and be ready to respond to relevant requests as soon as they are posted.

Consider setting up email alerts for HARO queries that are relevant to your niche, ensuring that you never miss an opportunity to pitch your expertise. Unleash your inner-speed demon and craft effective pitches immediately after you spot a relevant query, then promptly send them to the journalist.

It’s important to note that while speed is essential, quality should never be sacrificed. Take the time to craft a thoughtful and well-written response that showcases your expertise and provides value to the journalist.

Look for relevant requests and topics

Link building through HARO is largely about knowing your audience and finding the perfect couple of matches for your expertise. Don’t waste your time pitching your knowledge to requests that don’t align with your niche or content. Spend time going through the platform and only select those queries that are most suitable for your background and experience.

Remember, even the best-written response will not get you noticed if it doesn’t solve the journalist’s particular problem. The key is to focus on what you know best and go after those opportunities where your unique insight will truly shine.

Take the time to research the journalist and their publication, and tailor your response accordingly. By doing so, you’ll not only increase your chances of being featured but also establish a relationship with the journalist that could lead to future opportunities.

Be concise

Journalists are busy folks with tight schedules, which means that they don’t have time for rambling pitches. Keep your responses concise, conveying your expert insights in a clear and easy-to-understand manner. Focus on answering the query in a direct and comprehensive way, making it as easy as possible for the journalist to include your input in their article.

Resist the urge to write a novel and opt for digestible, informative answers that get right to the point. By doing so, you’ll not only stand out among the sea of pitches but also make a long-lasting impression on the journalist, who may turn to you for expert advice in the future.

Use actionable and insightful tips

When pitching to a journalist, always ensure that your response is filled with actionable advice and insightful tips that can truly make a difference in their story. Don’t just regurgitate well-known facts, but rather share your unique perspective, real-life experiences, or innovative ideas that will add value to the journalist’s piece.

Give them something that will make their readers nod in agreement, inspired to take action. The more insightful and actionable your tips are, the more likely the journalist will be to feature you and return to you for future stories.

Never use filler content

Filler content is the bane of a busy journalist’s existence, and submitting a response littered with unnecessary fluff is a guaranteed way to lose their interest. Don’t resort to padding your response with generic information that can be easily found elsewhere. Instead, focus on delivering unique and informative content that will stand out from the crowd and position you as a true expert in your field.

Maintaining a high-quality content approach might require more time and effort, but trust us, it’s worth it. A great pitch free of filler material can help you earn a solid reputation among journalists and increase your chances of being featured now and in the future.

Make it quantifiable and/or quotable

Journalists adore quotable and data-backed insights, as these are the elements that make their stories both engaging and credible. When providing your expert input, try to include relevant data, statistics, or case studies that back up your claims. Besides giving your response a stronger foundation, it will also make your content more appealing to readers who enjoy learning from real-life examples and hard facts.

Equally important, create quotable soundbites that journalists can plug into their articles. By offering memorable quotes, you can increase the likelihood of the journalist using your input, making it easier for them to craft the perfect story.

Don't follow up until after you get a response

It’s natural to feel the urge to follow up with a journalist after sending them your pitch, but it’s crucial to resist that temptation until after they have responded. Bombarding a journalist’s inbox is a surefire way to come across as pushy and needy. Understand that journalists receive many pitches daily, and give them the time and space they need to go through them and make a decision about whom to feature.

When it comes to follow-ups after a response, do so in a tactful and professional manner. Clarify any questions or provide additional information if requested. This will solidify your position as a helpful and reliable expert, with a higher likelihood of being considered for future opportunities.

Don't expect every pitch to succeed

Don't expect every pitch to succeed

Finally, it’s crucial to keep your expectations in check and understand that not every pitch will result in a media mention or a backlink. Sometimes your pitch might not align with the journalist’s vision, or perhaps they have already selected another expert to feature. Instead of feeling discouraged, use these instances as learning experiences and take note of any feedback you receive.

Consistently improve your pitching skills, and with time, you will see an increase in successful results. Remember, HARO link building is a game of perseverance, and those willing to put in the effort will be handsomely rewarded.

In conclusion, HARO link building offers a fantastic opportunity to earn high-quality backlinks, expand your brand’s reach, and strengthen your credibility as an expert in your field. By embracing these strategies, you can dramatically increase your chances of HARO success and make the most of this powerful platform to unlock your business’s true potential.

So what are you waiting for? Start crafting those expert pitches, and get ready to take your brand to the next level with HARO link building!

Frequently asked questions on HARO link building

What is a HARO link builder?

HARO is a place where users can connect with top names from highly credible websites. It offers users a goldmine of information and opportunity to land top-quality links and organic referral traffic. It’s really one of the safer, more trustworthy, and cost-effective (free) ways to build natural backlinks. Source

What is the purpose of HARO?

HARO, or Help A Reporter Out, is an online platform where journalists and bloggers post subject matter related requirements for a topic they may be covering. In exchange for an expertly provided opinion or study that will enhance their article, they often link back to the original source. Source

How do you use HARO for link building and PR?

Tips on using HARO for backlinks and PR
  1. Check the media outlet’s domain rating.
  2. Only respond to relevant queries.
  3. Show your credentials.
  4. Respond within 30 minutes.
  5. Make it quantifiable and/or quotable.
  6. Don’t follow up until after you get a response.
  7. Don’t expect every pitch to succeed.
  8. Focus on relationships. Source

Is HARO link building a tool?

HARO is a valuable link building tool that can be difficult for beginners to master. While conversion rates are typically low, these backlinks are often a valuable source of traffic and link equity to websites, helping them scale their business in the long run. Source

What is the HARO process?

HARO is a free service and the fastest way for sources to get valuable media coverage. All you have to do is respond to a journalist’s query and you could be featured in a story. With HARO, journalists can find sources quickly and easily, so you’re more likely to be quoted in a story. Source

How to be successful with Haro?

Tips For a Successful HARO Pitch
  1. Subscribe to the correct industry feed.
  2. Be prepared to move quickly.
  3. Don’t lose them at your subject line.
  4. Use an easy-to-read format.
  5. Have a unique idea.
  6. Keep your pitch short and sweet, but full of useful content.
  7. Don’t forget to brag.
  8. Keep your contact information consistent with your goal.
  9. Follow the rules!
  10. Be alert. Source

How do you use Haro as a source?

Help a Reporter Out (HARO), is a free service provided by Cision® that enables journalists and PR sources to collaborate. The premise is simple:
  • Journalists and bloggers submit requests for sources, also known as queries. (HARO sends out queries three times a day at 5:35 a.m., 12:35 p.m., and 5:35 p.m., Eastern time).
  • Sources with relevant expertise reply.
  • Voila! Journalists get a more well-rounded story and brands get earned media coverage. Source