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SEO Pillar and Silo Strategy


The Complete Pillar and Silo SEO Strategy

In the ever-evolving world of search engine optimization (SEO), content strategies are continuously refined to achieve better results. Introducing the Pillar and Silo SEO strategy, a game-changing approach that focuses on building topical authority and enhancing site organization to provide a significant SEO boost. In this article, we’ll explore the ins and outs of this technique, its advantages, and how to create and implement it effectively on your site.In addition to these benefits, there are several other advantages to having a pillar page on your website. One of the most significant advantages is that it helps establish your website as an authority in your industry or niche. When you provide comprehensive and well-organized information on a particular topic, you establish yourself as an expert in that area. This, in turn, can help build trust with your audience and encourage them to return to your site for more information in the future.Another advantage of a pillar page is that it can help you attract a wider audience. By covering a topic comprehensively, you can appeal to a broader range of people who are interested in that subject. This can help increase your site’s traffic and expose your brand to new potential customers.Furthermore, a pillar page can help you build a strong internal linking structure on your website. By linking to relevant subtopics and related pages, you create a network of interconnected content that helps users navigate your site and find the information they need. This can also help search engines understand the structure of your site and improve your overall search rankings.Finally, a well-designed pillar page can help you establish a consistent brand voice and messaging across your website. By creating a central hub for your content, you can ensure that all of your messaging and information is aligned with your brand’s values and goals. This can help build brand recognition and loyalty among your audience.Overall, a pillar page is an essential component of any comprehensive content marketing strategy.By providing valuable information, building authority, and improving your search rankings, a well-designed pillar page can help you achieve your business goals and reach a wider audience.

Optimal Site Structure


What are Topic Clusters, Content Pillars, and Cluster Content?

These topic-based content bundles consist of a few different parts that we’ll define so that we have a consistent set of terms to use:
  • Topic Cluster: A grouping of subtopics surrounding a central specific topic, which forms the basis of a pillar page. The central topic (pillar) and subtopics are interconnected with hyperlinks.

  • Pillar Content/Page: The central website page that acts as the launching point for your topic-based keyword. It covers this topic in depth and links to related pieces of content. 

  • Cluster Content: The individual pages or articles that link to the pillar page and answer questions, issues or concerns in greater depth.

  • Content Silos: A method of grouping related content together to establish the website’s keyword-based topical areas or themes. 

Source: https://www.storytellermn.com/blog/content-pillars

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How to Create the Best Pillar Page for Your Site?

Are you struggling to drive traffic to your website? Are you looking for a way to improve your SEO ranking and increase your online visibility? If so, implementing the Pillar and Silo SEO strategy may be the solution you need. By creating a pillar page and silo content, you can provide your audience with valuable information while improving your website’s search engine ranking.Now that you understand the benefits of implementing the Pillar and Silo SEO strategy, let’s discuss the steps you need to take to create a successful pillar page for your site.

Decide on Your Core Topic

The first step in creating a pillar page is to decide on a core topic relevant to your niche or industry. This topic should be broad enough to encompass various subtopics but specific enough to be meaningful to your target audience. Your core topic should also align with your brand’s expertise and the type of content you regularly produce.For example, if you own a social media marketing agency, your core topic could be “Social Media Marketing Strategies.”

Define Your Subtopics

Once you’ve decided on a core topic, it’s time to identify the subtopics that will make up your silo content. These subtopics should be narrower aspects of your primary subject area that your audience will find valuable. It’s a good idea to perform keyword research to discover popular search queries within your niche and structure your subtopics around these keywords.

For instance, if your core topic is “Social Media Marketing Strategies,” your subtopics could include:

  1. Facebook Advertising Strategies

  2. Instagram Content Creation Tips

  3. How to Use LinkedIn for B2B Sales

  4. Twitter Marketing Best Practices

  5. Measuring Social Media ROI

  6. How to Incorporate Video Marketing on Social Platforms

Examples of Subtopics for Social Media Marketing

Let’s take a closer look at some of the subtopics for social media marketing:

Facebook Advertising Strategies

Facebook is one of the most popular social media platforms, and advertising on this platform can be a highly effective way to reach your target audience. In this section, you could discuss different types of Facebook ads, targeting options, and best practices for creating compelling ad copy and visuals.

Instagram Content Creation Tips

Instagram is a highly visual platform that requires a different approach than other social media channels. In this section, you could provide tips for creating visually appealing content, using hashtags effectively, and engaging with your audience.

How to Use LinkedIn for B2B Sales

LinkedIn is a valuable tool for B2B sales, allowing you to connect with potential clients and showcase your expertise. In this section, you could discuss strategies for creating a strong LinkedIn profile, using LinkedIn groups to network, and reaching out to prospects through LinkedIn messaging.

Write Your Pillar Page and Edit the Text

With your core topic and subtopics defined, it’s time to write your pillar page. Aim for a comprehensive yet easily digestible piece of content that covers your core topic in detail. The pillar page should address each subtopic briefly, providing an overview and linking to the corresponding silo content. Additionally, ensure that your pillar page is well-structured, with clear headings, images, and other media to break up the text and increase readability.Once you’ve finished writing your pillar page, carefully edit and proofread the content. Make sure it flows logically, is informative, and aligns with your keywords to optimize SEO performance.By following these steps, you can create a successful pillar page that provides value to your audience while improving your website’s search engine ranking.

Implementing the Pillar and Silo SEO Techniques for Maximum Impact

When it comes to search engine optimization (SEO), it’s essential to have a solid strategy in place to ensure that your website ranks well in search engine results pages (SERPs). One such strategy that has gained popularity in recent years is the Pillar and Silo SEO technique. This approach involves creating a comprehensive pillar page that covers a broad topic in-depth and then creating silo content that delves deeper into subtopics related to the core topic.Having a well-structured Pillar and Silo SEO strategy can help drive more traffic to your website, increase user engagement, and ultimately improve your search engine rankings. In this article, we’ll explore how to implement the Pillar and Silo SEO technique for maximum impact.

Creating Your Pillar Page

The first step in implementing the Pillar and Silo SEO strategy is to create a comprehensive pillar page that covers a broad topic related to your business or industry. Your pillar page should be well-researched, informative, and engaging, providing your audience with valuable insights and information related to the topic at hand.When creating your pillar page, it’s essential to keep in mind the keywords and phrases that you want to rank for in search engine results pages. Conduct keyword research to identify the most relevant and high-volume keywords related to your topic and incorporate them into your content strategically.

Structuring Your Silo Content

Once you’ve created your pillar page, it’s time to develop your silo content. Silo content should delve deeper into subtopics related to your pillar page’s core topic, providing your audience with more detailed information and insights.When structuring your silo content, it’s essential to maintain a clear relationship with your pillar page. Each silo page should be optimized for specific keywords related to the subtopic and must internally link back to the pillar page, creating a logical and interconnected structure.It’s also crucial to ensure that your silo content is well-written, informative, and engaging. Your audience should find value in each silo page, and the content should be relevant to their interests and needs.

Updating Your Content

Creating your pillar page and silo content is just the beginning of your Pillar and Silo SEO strategy. It’s essential to regularly update your content, ensuring that your site remains relevant and accurate. This can involve adding new silo pages, updating existing content, and refreshing your pillar page with new information and insights.Additionally, it’s crucial to monitor your site’s analytics to measure the performance of your strategy. Analyze your site’s traffic, bounce rates, and engagement metrics to determine how well your content is performing. Use this information to adjust your subtopics and content accordingly to achieve the best results.

Amplifying Your Strategy

Finally, consider leveraging social media or email marketing campaigns to increase your pillar page’s visibility and attract more traffic to your site. By promoting your content through these channels, you can further amplify the benefits of the Pillar and Silo SEO approach.


The Pillar and Silo SEO strategy provides an effective means of enhancing your website’s search engine rankings and user engagement. By following the steps outlined in this article and continuously refining your content, you’ll be well on your way to creating a website that offers immense value to your target audience and strengthens your brand’s online presence.

Any Questions for SEO Pillar and Silo Strategy?

What is silo technique in SEO?

Silo structure in SEO is a type of website architecture where you group, isolate, and interlink content about a specific topic. This creates clean, distinct sections of related content on your website.Source

What is the pillar strategy for SEO?

A pillar page is a landing destination on your website that focuses on a key topic, resource, product, or service area. It enables users and search engines to access lots of topically relevant content, quickly. Source

What is the difference between a pillar page and a topic cluster?

A pillar page is a website page that provides a comprehensive overview on a topic. A topic cluster is a collection of interlinked articles and website pages centered around one umbrella topic. The pillar page links to topic cluster content, and the topic cluster content links to the pillar page. Source

What is the difference between cluster and silo?

Cluster Content: The individual pages or articles that link to the pillar page and answer questions, issues or concerns in greater depth.Content Silos: A method of grouping related content together to establish the website’s keyword-based topical areas or themes. Source

What are the 3 types of silos?

3 Types of SEO Silos

  • Physical silos. Physical silos are built through planning the directory structure of your website.

  • Virtual silos. Virtual silos are related to the search engine process of indexing content.

  • Organizational silos. Organizational silos help search engines understand the context of each page. Source

Why do we use silo?

Content silos are important for SEO because they help search engines gain a better understanding of your website content. When a search engine crawls your site, it wants to understand what your content is about, how it’s structured, and where it’s located. Source

What are the advantages of silo approach?

Silo Structure Advantages

  • Easy Website Navigation.

  • Connecting Internal Links.

  • Helping Optimization with Relevant Keywords.

  • Deciding Topics for Website Content Easily.

  • Increasing Rank on the SERP.

  • Decide the Main Topic of Your Website.

  • Categorize Content into Groups. Source